EXPERIENTIAL EVENTS
From sketch to fabrication—Alyssa led a majority of large scale experiential events from planning out the space and creation of large-scale photo-ops to simple graphics like car wraps, posters and brochures.
Super Bowl LIV Pre-Party
Role: Creative Lead/Art direction | Agency: Roadwerx | Client: On Location
Lead the design & art direction for for the Kansas City Chiefs Pre-party before the 2020 Super bowl game in Miami, Florida. Alyssa oversaw and took the direction from clients on what their vision was, used their assets and prepped files for print, all within a tight deadline of the week leading up to the Super Bowl.
Spectrum Mobile US Open Booth
Role: Art direction & design | Agency: Roadwerx | Client: Spectrum Mobile
Every year, thousands head to the USTA Billie Jean King National Tennis Center to see top tennis players face off in the US Open—and one of the main attractions are the engaging booths that fans can interact with, while also being informed of offers and services of official sponsors of the Open. From concept to reality, the small 14’ wide, 9 and-a-half feet deep, 7 and-a-half foot tall booth for Spectrum Mobile was a fun opportunity to create something really unique and engaging for fans and customers alike.
