SNICKERS NFL Season '24–'26

Partnered with MVP quarter-back of the Buffalo Bills, Josh Allen, to bring the Halftime Hacks promotional shopper campaign to life. This campaign involved planning, conducting and traveling to a photoshoots not only to capture custom shots of Josh for display and digital assets including microsites, but for packaging as well. These photoshoots also extended to specific retailer activations with additional NFL talent, like Chris Olave of the New Orleans Saints, and working alongside production. With the timing of the microsite launch being tight, it also became crucial to create specific digital assets using AI like Adobe Firefly and work closely with our production and rights management teams