SNICKERS NFL Season '23–'24

This NFL season brought the Rookie Mistake campaign to life for a second full season. It brought an exponential amount of customer engagement from a shopper level with an augmented reality component and sweeps. This was the second year custom package design was deployed for the season with a QR code that directed shoppers to a microsite where shoppers could submit their Rookie Mistake. The campaign also brought opportunity to work with NFL talent, TJ Watt of the Pittsburgh Steelers and Deebo Samuels of the 49ers, on location in Chicago to shoot content for the AR Misfortune Teller component, as well as retailer content.